Discover Swiss wines

Next edition the 31 of August & 1rst of September 2018, Sierre (canton Valais)

VINEA Swiss Wine Fair

VINEA, more than a wine fair for tasting: a wine experience in all its facets will take place 31 August to 2 September 2017 in Sierre.

VINEA, one of the first wine tasting fairs created in Switzerland that has now become a veritable institution, is introducing several new features for the 2017 fair. The event will no longer be limited to a wine tasting fair but will create a full wine experience in the town of Sierre. Visit the Rilke Foundation or the Valais Wine Museum, enjoy cinema centred around wine, themed workshops and tastings of high-prestige wines – all part of this 24th VINEA Wine Fair.



67 individual exhibitors from throughout Switzerland

60 producers as members of associations: Clos Domaines et Châteaux, Mondial des Pinots, Mondial du Chasselas, Mondial du Merlot, Ticinowine, Sion – Capitale des Vins

Download the plan here
Tasting guide to download here


Award-winning Pinot, Merlot and Chasselas wine tasting
Taste alongside oenologists and discover wines from all around the world which won medals in the 2017 Mondial des Pinots, Mondial du Merlot and Mondial du Chasselas competitions. Some wonderful surprises await you!

With the film-lovers’ association DreamAgo
Film-viewing will be offered daily at 15:00 at Sierre’s Cinéma du Bourg, near the entrance to the wine fair. Friday 1 September a documentary about Swiss wines will be shown and Saturday 2 September a foreign fiction film will also be open to wine fair visitors.

Exchange, learn: a conference centred on Swiss PDO-PGI wines
The wine fair will kick off, as in previous years, with a conference held shortly beforehand at the HES-SO in Sierre, Friday 1 September from 09:00-11:00. The conference will focus on Swiss PDO-PGI wines (AOP/IGP in French). VINEA has chosen three leading names from the field of wine designation and legislation to discuss this important question, namely:

  • Pierre Schauenberg (manager, plant products sector, OFAG – Office Fédéral de l’Agriculture)
  • Jacques Fanet (former assistant director, INAO)
  • Olivier Viret (agriculture and viticulture service, canton Vaud)

Speaking from their respective standpoints, the participants will address the following points: “Modifying the classification of Swiss wines: European legislation and the consequences for Switzerland”; “the French appellation d’origine and Vins de Pays systems: organisation and requirements. Moving towards an AOP designation” and “Developing appellations for canton Vaud: an AOP pilot project.” Entry to the conference is free, but participants must register in advance.

Festival of award-winning Pinots
Explore them, 31 August, in the heart of the city.
Innovative and dynamic – in this spirit, the wine fair for the first time will welcome, alongside the tasting workshops listed above, the Festival of award-winning Pinots. Visitors who are keen on quality and discovering new wines will find a wonderful showcase/tasting of award-winning wines from the Mondial des Pinots 2017, in the presence of 30 producers. List of the wines and of the producers to download here.
Tickets are now on sale for this event.

Rilke Fondation
« If to drink is bitter, grow to wine. » Rainer Maria Rilke, Sonnets to Orpheus
Did you know that vineyards and wine were important for Rainer Maria Rilke who spent the last years of his life in the Valais ? Discover him as a poet, a host and even as a winegrower ! Brigitte Duvillard, curator of the Fondation Rilke, takes you on a guided tour.
Guided tours in german on Friday, 1.9.2017 at 4 pm and on Saturday, 2.9.2017 at 2 pm.
Guided tours in french on Friday, 1.9.2017 at 2 pm and on Saturday, 2.9.2017 at 4 pm.
Duration : 1 hour / Meeting at the cashpoint of vinea le salon.
Entry included for visitors of VINEA le salon

Sierre Anniviers marketing
In the past, Sierre and the Val d’Anniviers were linked by the seasonal movements of people and livestock and by wine-growing. Today, the Sierre region is famous for the diversity and quality of its wines, while the Val d’Anniviers offers a wide range of outdoor sporting activities. During the 2017 VINEA Swiss Wine Fair, we invite you to come and find out more about two products that promote these aspects of our region: Vinum Montis and the Magic Pass.

Valais Wine Museum
Visit the exhibition “Forain for ever – L’épopée des vignerons nomades (the time of winemaking nomads) with anthropologist Mélanie Hugon-Duc who will take you into the daily lives of nomads who made wine, in the past and present. The exhibition’s images, recorded witnesses and objects are linked to the many types of transhumance in Valais. Entry is free for visitors to the VINEA wine fair.




Ticket sales

Visitors keen to take advantage of the rich and varied programme can buy their tickets as of today in VINEA’s online shop.

Buy your ticket here



VINEA Workshops

Learn to understand Swiss wines through themed wine tastings, commented on by renowned professionals.

VINEA is creating themed workshops for this year’s fair to help visitors learn more about and better understand the wines presented by producers taking part in the fair. These workshops will be run by well-known personalities, oenologists and sommeliers, making it an option to explore the wines through a theme rather than tasting wines producer by producer.

Buy your ticket here CHF 40.– entry to the VINEA wine fair the day of your workshop included.

Friday 1 September 2017 Sierre’s Hôtel de Ville
12 am Valais in white
Bilingual FR-EN
By Marie Linder, wine expert
Some are fresh and bracing like the glaciers, others are warm and voluble like its people: no matter what, Valais white wines provide an never-ending source of discovery.
2 pm Passione Ticino
Trilingual FR-DE-IT
By Andrea Conconi, Director Ticinowine
Merlot has reigned supreme in Ticino for more than a century. Time to get to know this aristocrat whose Italian voice is so very fine.
4 pm Dive into the heart of Lake Geneva wines
Bilingual FR-EN
By Daniel Dufaux, president Union of Swiss Oenologists
Birthplace of Chasselas, the Lake Geneva region vineyards have remained true to their favourite grape variety, and yet they have also diversified – and continue to charm us.

Saturday 2 September 2017 Sierre’s Hôtel de Ville
12 am Meet the Petite Arvine wines from Valais
Bilingual FR-EN
By Richard Pfister, oeno-perfumer
True daughter of the Rhone river, this wine’s personality, liveliness and salty finish are responsible for its reputation well beyond our borders. This is the princess of Valais!
2 pm Round the world: 2017 award-winning Pinots
Bilingual FR-DE
By Michael Balmer and Emeline Zufferey, oenologists
Stroll through the heart of Pinot country, from new world to old world wines – your pleasure guaranteed!
4 pm Valais in red
Bilingual FR-EN
By Alexandre Truffer, chief editor of Vinum french edition
From the most classic to the most exotic and including exclusive specialties – red grape varieties are all happy in Valais!

Saturday 2 September 2017 at 11 am in Château Mercier
Prestige-wines tasting, Iconics Swiss Wines by Paolo Basso, World’s Best Sommelier 2013.

This prestige-wines tasting will feature 15 of the rarest Swiss wines. These wines come from across the country including German-speaking Switzerland, Ticino, Neuchâtel, Geneva, Vaud and Valais.

You will be able to taste five whites, nine reds and one late harvest wine made by leading producers. This will be a blind winetasting and some bouchées made by Château Mercier will be served.

The list of wines to be tasted is available on the Flyer. Tickets for this unique tasting can be purchased for CHF 300.-/person. Limited availability.

Reservation here

“After” party

After party, at the Hôtel de Ville, included in the day’s entry ticket for the wine fair); 1 and 2 September, 19:00-23:00, with exhibitors’ wine bars, Wyssmüller fondues and music.


Train schedules for Sierre:

Regionalps (St-Gingolph-Brig)
Train schedules for Sierre:

SMC (Sierre-Montana-Crans, bus and funicular)
Combined entry + transport ticket: CHF 35.-
Further information:

By car
Follow the VINEA signs; parking at the Bellevue plain is free of charge during the event.


In the heart of the VINEA Swiss Wine Fair:
Raclette by le Château de Villa

At partner restaurants located at the Place de l’Hôtel de Ville:
Britannia Pub: Focaccia, sandwiches and croque-monsieur
Restaurant de l’Hôtel de Ville: Special menu Vinea
Le comptoir: Beef tartar and Planchette du comptoir
Buffet de la Gare: Perch fillets with tartar sauce, beef tartar
Trattoria della Piazza: Italian specialities….
Les Vidomes: Plates of Wallis, panini and croque-monsieur

Practical information

Around Hôtel de Ville, next to the train station

Friday September 1rst 2017 from 11am – 7pm
Saturday September 2nd 2017 from 11am – 7pm

CHF 23.- special prices available to those who buy before 20 August presale here
CHF 30.- per day: tasting glass and access to the “After” party until 11pm included in the price

Sierre-Salgesch tourism office
For more information:


  • Hôtel Mont Paisible Montana
    Take advantage of this special Mont-Paisible Hôtel offer and discount for « VINEA » with the possibility to have  free transportation from the Hotel to the station in  Montana and back (timetable on request). Ticket on the same day at  the station for CH  35.-.
    Package Reservation by phone 027 480 21 61 or by e-mail :
  • Hôtel helvetia Intergolf
    Take advantage of this exclusive offer, which combines a ticket to Vinea with an amazing stay of 1, 2 or 3 nights in Crans-Montana, including transportation to the fair in Sierre. More informations here.


Take advantage of all the special and new offers of the 2017 wine fair by joining VINEA’s new Premium Club.

Member Premium
Take advantage of all the special and new offers of the 2017 wine fair by joining VINEA’s new Premium Club. For CHF250, visit the wine fair with a guest, improve your knowledge of Swiss wines with the VINEA Workshops, meet the award-winning producers from the 2017 Mondial des Pinots competition and appreciate the food and wine pairings at a “live cooking” by the chefs from the Swiss Food Festival in Zermatt that takes place in Sierre’s wonderful Hôtel de Ville gardens. Numerous other special offers are part of the membership; details are regularly updated at

Flyer to downlaod

I become a member